Big Ten Network

I currently work as a Digital Content Coordinator at the Big Ten Network. My role revolves around managing the day-to-day operations of the BTN On-Campus program, where I oversee content strategy, calendar management, and distribution efforts.

While I work closely with all 18 Big Ten schools, I directly manage a team of talented videographers from Indiana, Penn State, Michigan, Michigan State, Iowa, and Nebraska. Together, we collaborate daily to create and distribute engaging content across all BTN platforms.

I execute real-time posts on Instagram, X, Facebook, and TikTok during various Big Ten games and events. Additionally, I provide support to the Big Ten Network in creative development, production, and content preparation across its multi-platform channels, including social media, streaming, and broadcast.

During significant Big Ten events like the Women's Basketball Tournament, Baseball Tournament, and Gymnastics Championship in 2024, I've had the privilege of leading our digital efforts as the BTN digital lead. This role involves coordinating on-site teams of videographers, photographers, and distributors to ensure seamless coverage and content delivery.

A highlight of my tenure includes spearheading the successful launch and growth of our Instagram accounts for Big Ten Gymnastics and Baseball, both of which have become integral parts of our digital presence.

I am passionate about maintaining BTN's brand identity through consistent style, high-quality content, and a distinctive voice across social media, streaming platforms, and broadcast channels.

Various examples of my work and how I've contributed to the BTN social presence can be found below.